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Showing posts from May, 2020

Behind the Blend: Writer's Fuel

For those new to our blends, welcome! Our themed teas are mostly developed from CEO Friday Elliott's neurological superpower, lexical-gustatory synesthesia . These BTB ( behind the blend ) posts serve as a dissection of Friday's process and experience. Caffeine jolt with a leather body and smoke underbelly You know that energy dip that hits about 70% through a writing session? The total drop in motivation and the brain fog that accompanies it? This tea is designed to taste like the opposite of that. Sometimes we all need a little bolstering, and sometimes we need a lot of bolstering. That bolstering kick in the butt tastes like no-nonsense peaty earthiness and bitey smoke with a honeyed zip of go-get-em smile. These qualities manifest in today's featured tea, Writer's Fuel ! I started with a base of Rwandan black tea , a smooth and sweetly malty-floral black tea from Africa (made with cultivars brought from Taiwan, hence the floral notes). It's full-bodied