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Showing posts from July, 2020

BTB: Modern Pro-TEA-theus

For those new to our blends, welcome! Our themed teas are mostly developed from CEO Friday Elliott's neurological superpower, lexical-gustatory synesthesia . These BTB ( behind the blend ) posts serve as a dissection of Friday's process and experience.  Today, however, we are examining one of our blends NOT developed by Friday. This tea was created by our shop teen, Teacup, also a polysynesthete. We interviewed Teacup about the inspiration behind The Modern Pro-TEA-theus. Portrait of a Young Blender Friday: Teacup, hello! Teacup: Helloooo Friday: Can you tell us why you chose Frankenstein as subject material? Teacup: We were working on the Horror Collection, and so I felt like having a good Frankenstein tea would be really really beneficial to the collection, especially because it's like a "classic horror monster," and I thought it would be fun to do that. Also I had several ideas for it. Friday: Tell me about the tea! Teacup: The tea is a fu

10 Common Tea Myths

When it comes to tea, there's a whole world of information floating around out there. Agriculture is a complicated realm and tea in particular has been spread, traded, cultivated, spliced and specialized into about a million versions of its original self. With thousands of years of culture and evolution, information about tea can feel like a game of telephone. Here are ten of the most common misconceptions we've encountered over the years, and the real facts behind the myths. 10. "Tea doesn't go bad." While your tea leaves should certainly not be going moldy on you (unless you're rocking that post-fermented tea life), they will absolutely go stale and lose flavor. The more light and air hits your tea, the faster it will stale out. The average bag o' loose leaf will last you about 6 months before it's noticeably degraded. Much longer if you can keep it in the dark and airtight! 9. "Drinking tea makes you lose weight." Lo siento,